Eric Boehlert at Media Matters reported yesterday Glenn Beck’s Foxshow just posted another ratings low for this year. The new mark was set last Thursday when the show attracted 1.82 million viewers.
In late January and into February, the program was averaging 3 million viewers each week. Today, the viewership is trending around 2 million — which means that in a span of just three months, Glenn Beck has lost nearly one-third of its television audience.
How soft are Beck’s current ratings? He’s now posting the type of numbers that his show used to get when he was on vacation and somebody less famous stood in for him, like when he took a few days off in late March and his show averaged 1.9 million viewers.
Beck’s been back from his March vacation for weeks now, but his ratings are roughly the same as when he wasn’t even there.
NYTimes is reporting that Sarah Palin is joining Fox “News” as a commentator. Palin will not have her own regular program, though she will host a series that will run on the network from time to time.
“I am thrilled to be joining the great talent and management team at Fox News. It’s wonderful to be part of a place that so values fair and balanced news,” Ms. Palin said in a statement.
How much do you want to wager she quits before her contract is up?
Geico, Lawyers.com, Procter & Gamble, Progressive Insurance and SC Johnson all pulled their ads from Glenn Beck’s Fox show this week after he called President Obama a “racist” during a July 28th broadcast. True Capitalism at its finest. Teabag that for while, Beck.