It appears Microsoft is taking a bit of an edgier direction with their Marketing….

Or, at least, it was introduced to the world by the now-famous “1984″ commercial.   Its only daytime televised broadcast was on January 22, 1984 during the third quarter of Super Bowl XVIII.

Directed by Ridley Scott (Alien, Blade Runner, Gladiator), Super Bowl viewers were overwhelmed by the startling ad, which garnered Apple tons of free publicity as news programs across the country clamored to rebroadcast it later that night.  It was quickly hailed by many in the advertising industry as a masterwork.

And it was never broadcast again.   But without it, the Apple Macintosh might never have taken off, which led to the iMac, iPod, iPhone, Pixar, and, lest we forget…THE ONE BUTTON MOUSE.