I was recently introduced to an outfit called Klout, a San Francisco-based startup that measures social influence on Twitter. How do they measure social influence? I have no idea. I just I know I want it, and lots of it.
Apparently someone else agrees, because investors pumped $1.5 million into Klout in April of this year. Launched in 2008, Klout evaluates your tweets and those of your connections using some magical algorithms and pixie dust.
Upon this, they’ve built an API which is now used by several other third-party Twitter tool makers including CoTweet,
HootSuite,
and Tweetup. What do they use it for? I’m sure I don’t want to know.
When I first was shown Klout, a co-worker was showing it to me and he typed in his Twitter handle… he came out with a Klout score of 31. Then he typed in another co-worker’s handle…he was a 20. Then he typed in mine…6.
6????
MF’N 6????
You bet I was pissed. Who were these Klout Krouts anyway with their stupid made up Social Influence Meter??? Don’t they know who I am???
Of course, I let this stew for a couple days and then returned to the scene of the insult: Klout.com. When I checked my score, it was a more respectable 19. Not sure what happened in the interim, but I did notice that the site had cached an older version of my Twitter Bio so perhaps they had older data. The newer number was accompanied with my newer Twitter Bio. Whatever the cause, I was certainly happy to have more Klout.
Anyway, while I was writing this I looked at the Klout website and noticed they have some featured users displayed on their home page…two of which I happen to follow on Twitter. One is Lee Stranahan, (@Stranahan), a filmmaker, blogger and contributor to the Huffington Post who I met through Jeff Pulver’s 140 Character’s Conference. Stranahan has a Klout Score of 49.
What’s funny is that on another tab on the same Klout homepage was the Klout Score of the lovely and talented singer/songwriter/vaudevillian Amanda Palmer, (@AmandaPalmer), who Stranahan interviewed very recently (last night I think??) and who also happens to have a much more appropriate Klout Score:
I wonder if writing a blog post about Klout will increase my Klout?