Panera launched a new nonprofit store in Clayton Missouri called St. Louis Bread Company Cares that has the same menu as its other 1,400 Panera locations. But the prices are a little different – there aren’t any.

Instead, customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.

The pilot restaurant is run by a nonprofit foundation. If it can sustain itself financially, Panera will expand the model around the country within months. It all depends on whether customers will abide by the motto that hangs above the deli counter: “Take what you need, leave your fair share.”

Non-Profit Panera Restaurant: Pay What You Want At Pilot Location